Removable Tattoos

Yahoo News reports on a new kind of tattoo ink that, while permanent, is much easier to remove than the usual ink (it's "combustible"). Assuming this new ink is indistinguishable from the old, how will this affect the market for tattoos? My guess is that tattoos are generally sold as costly signals of commitment, and as such, the availability of cheap counterfeits will hurt the tattoo market. Perhaps branding, which I can only assume is impossible to remove, will have a newfound popularity that extends beyond the NFL...